I help small business owners take control of their brand.
Most small business owners aren’t ignoring brand strategy. They’ve just never built one. That’s where I come in. I help you turn your purpose, audience, messaging, and identity into a clear brand roadmap — a documented strategy you can actually understand, follow, and use to guide your business.
I will act as your strategic partner, designer and brand clarity coach, guiding you to document, understand, and own every part of your brand. Our goal: move you from confusion → clarity → confidence, so your business stands out and your customers remember it. Strategy you can own, decisions you can control, and a brand your audience can trust.
- 20 years of practical industry experience in advertising and graphic design
- Successfully trained 100+ Graphic Designers at a post-secondary level
- Designer, Copywriter & Branding Consultant
- Created from small business and dedicated to supporting it
If your brand strategy isn't documented, you don't have one.
Brand identity, purpose, voice, keywords, buyer's journey, positioning... it's a lot to unpack. Can you or a team member access it at a moments notice? Your brand strategy should act as a reference document and decision making tool, which is why organizing it all together into a brand focused document is so valuable.
How does it work?
Content audit
Develop a unique brand identity, voice and story
Craft a clear message
Develop a library of custom design templates
Develop a custom brand roadmap, aligning your values, visuals and voice
Interested in a brand strategy workshop?
Clarify – Who you are and why you exist.
Know Your Audience – Who they are and what they actually need.
Build Identity – Voice, visuals, and personality that feel real.
Document Strategy – A playbook your team can actually follow.
